| One of my greatest rewards as a public
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| | disability get in the way of his desire
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| relations consultant is seeing a client
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| | to participate in a sport like rodeo.I
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| get considerable and positive media
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| | later found out that a local public
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| coverage. It builds lasting brand
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| | relations agency was working to help get
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| recognition and serves as a third-party
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| | publicity for the Utah High School Rodeo
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| validation for their organization and its
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| | Association. Coincidence? Not likely.
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| products or services. It's great for
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| | They just understood the media business
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| business.But when all is said and done,
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| | and the media customer. The story of a
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| that media coverage would never happen if
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| | disabled young man who was benefiting
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| it weren't good business for the
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| | from high school rodeo took care of
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| newspaper, television station or magazine
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| | itself.Prominence - Prominent people,
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| that decided to take the time to cover a
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| | organizations and issues are attractive
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| client. The truth is, a television
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| | subjects for the media because more
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| station covers what their viewers want to
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| | customers are interested in hearing about
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| see. The newspapers and magazines write
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| | them. Gordon B. Hinckley, Larry H.
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| stories their readers want to read. It
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| | Miller, Zions Bank, Intermountain
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| makes perfect sense that they try to give
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| | Healthcare, polygamy and nuclear waste
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| their audience what it wants because in
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| | are a few examples of each.Proximity -
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| the business of news, "audience" is
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| | What is the local angle of the story you
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| synonymous with the word
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| | want them to consider about your company?
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| customer.Customers are what drive
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| | Where did it happen? Where will it
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| business, and the news media is no
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| | happen? For local newspapers and
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| different. So next time you're thinking
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| | television stations, you have to keep
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| about contacting the media with that
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| | this in mind because readers and viewers
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| freshly written press release about
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| | are naturally more interested about
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| version 15.4 of your software, stop and
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| | what's happening in their own backyard.
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| think for a minute if it's what their
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| | "Close to home" is more than a tagline no
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| readers want to read. (That would be no.)
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| | matter what television station it
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| Would you create a product you knew your
| |
| | is.Timeliness - Is it timely? This is
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| customers didn't want? Of course not! And
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| | probably the most important rule. When
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| connect won't do it either because it's
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| | did it happen? When will it happen? Read
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| bad for business.You can make sure you're
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| | the paper. Watch television. Identify the
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| doing a better job of helping the media
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| | current hot topics the news media is
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| please their customers by following a
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| | covering. The growing economy, increasing
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| litmus test that's similar to the one
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| | home prices, rising interest rates and
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| they follow for deciding what's
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| | steady job growth all seem to be hot
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| newsworthy and what's not. Here are a few
| |
| | topics lately because they are happening
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| examples of what's good for business when
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| | now, and they affect everyday
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| it comes to news.Conflict and Controversy
| |
| | people.These are just a few examples of
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| - Barry Bonds? SCO? Need I say more? You
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| | what the news media will look for when
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| may want to stay away from this element
| |
| | you are trying to get media coverage, and
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| of news if you are trying to get positive
| |
| | there are other tests you can find using
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| media coverage, but attorneys use it all
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| | a simple Google search. Next time you're
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| the time because they know that people
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| | thinking about pitching an idea for a
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| (customers) love to read about conflict
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| | news article about your organization, put
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| and see it on television.Consequence -
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| | it to the test. Is it good for
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| What is the overall effect? Are you
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| | business?Russ Page is a public relations
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| hiring 10,000 new people or 10 new
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| | and internet marketing consultant at
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| people? Will the merger create new jobs
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| | Decade Media. He has landed media
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| or get rid of jobs?Human Interest - Is
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| | coverage for his clients with media
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| there a human element to the story you
| |
| | outlets like CNN, the New York Times, The
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| want them to cover? I saw a story on the
| |
| | Wall Street Journal, Time Magazine and
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| news one night about a disabled young man
| |
| | RollingStone. In his spare time, he loves
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| in the local high-school rodeo. It was
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| | riding his mint-green Stella scooter and
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| heartwarming and fun to watch, and it
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| | playing and watching baseball.
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| focused on how he didn't let his
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|
