| Agents are there for one purpose, to show
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| | tell him that we have opened another
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| you their range, get you to agree to buy
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| | account in his city, I listen to all the
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| it and walk away with a signed order.
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| | things I said above, agree with him
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| Not all agents will want to sell to you,
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| | sincerely then tell him about growing the
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| your store may not be cool enough, your
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| | brand, Dundee being a big city and well
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| brand mix may not be good enough, your
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| | able to support another retailer, anyway
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| shop fit is not good enough, their brand
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| | this other retailer is miles away and on
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| may be on the up and they can then pick
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| | a different level of the triangle and
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| and choose who they sell to. You may
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| | should not affect his sales and it will
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| have no history with this agent and they
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| | give the brand more exposure and
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| sell to your competitor because they go
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| | ultimately increase sales for all
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| way back, you are to slow to spot this
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| | concerned. If all that fails the fair
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| winner and are a season to late unlike
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| | thing to do is agree if the other
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| the guy next door, 'we are trying to keep
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| | retailer affects sell through then they
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| the distribution tight', which is fair
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| | have the option of cancelling next
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| enough except when you find it in another
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| | seasons order, knowing fine well that it
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| competitor months later.The agent can
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| | wont and next seasons order will be
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| take many forms, take the Stussy guy, 1
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| | shipped. The important thing is to
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| shop per town with no exception, and you
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| | remember the retailer is his own boss,
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| need to be the right shop and they don't
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| | doesn't like being backed into a corner
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| care if you are a great customer and want
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| | and likes to have the option of
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| open up in the next town where a Stussy
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| | cancelling if he thinks he's been messed
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| account exists its no go, 1 shop per
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| | around, he's the big man and needs to be
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| town.Addict have their way of working,
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| | treated as such.Being an agent in
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| it's 2 per town, 1 is a higher end
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| | Scotland can be hard, you only get to
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| retailer like Hip, Manifesto, Bond
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| | shaft people once; unless you pick up the
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| International and the other is a skate or
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| | next hot brand then they will come to
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| sports account, think of Maverick, Focus
| |
| | you.I know from experience and it is a
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| or the now dephunct High Jinks.Bench will
| |
| | bitter pill to swallow, I was well and
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| sell to any multiple, does it matter if
| |
| | truly done over by an agent from a big
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| they are all next door to each other, no,
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| | brand, I done all the usual stuff, huffed
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| what about the independents that built up
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| | & puffed, spit my dummy out of the pram
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| the brand and take the risk 10 years ago
| |
| | and vowed never ever to do business with
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| on this unknown quantity, nurtured it
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| | this charlatan again, even if my life
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| built up the following, you could argue
| |
| | depends on it. Then what happens, a few
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| they have been well and truly shafted,
| |
| | years down the line, you find the next
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| but most independents will be pragmatic
| |
| | cool brand that will help save you, phone
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| and agree they made hay while the going
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| | up only to find out Mr X is their new
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| was good, that's life, times change and
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| | agent. You hang up and do nothing for a
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| are not overly bothered as they have now
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| | few days, a few more people in your store
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| picked up Fenchurch.I can see it from
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| | ask you where they can find this brand
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| both sides; I own a few retail stores and
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| | and the final straw is excited members of
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| also own a fashion agency, so I can be
| |
| | staff are raving about how they cant wait
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| poacher & gamekeeper. When the guy from
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| | till the brand arrives in store (this
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| Dickies phones me to say he has had an
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| | happens because you asked them, the
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| enquiry from a potential stockist in my
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| | coolios their opinion on this brand for
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| city, I spout of about how Glasgow has a
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| | your own piece of mind).You take a deep
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| small shopping area and 2 accounts will
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| | breath and dial his number, get through
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| not work, that I am a great customer and
| |
| | the usual greeting of 'long time no
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| been doing good business for years and
| |
| | speak', 'that business is still tough',
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| should be protected, and if that doesn't
| |
| | and agree 'that there is no hard feelings
|
| work there is always the threat of
| |
| | and anyway it was years ago'. You hang
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| dropping the brand or cancelling future
| |
| | up with dented pride; your sense of
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| orders (I won't of course but it's a bit
| |
| | morality is taken over by your instinct
|
| like the Mexican stand off, first to
| |
| | for self preservation and an appointment
|
| blink loses).I change hats and then phone
| |
| | to view the range and an agreement that
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| an account out of courtesy in Dundee to
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| | he won't supply the guy next door to you.
|
